Website Redesign Questionnaire Step 1 of 9 11% Name* First Last Business NamePhoneEmail* Enter Email Confirm Email General InformationWhat is the name of your company and your current URL?Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.What is your intended launch date for the new site? MM slash DD slash YYYY Are there any outside considerations that might affect the schedule (for example, PR launch, tradeshow, annual report)? Yes No What outside considerations may effect schedule (for example, PR launch, tradeshow, annual report)??Do you have a specific budget range already established for this project? Yes No What is your established for this project? 0-$1500 $1500-$2500 $2500-$5000 above $5000 Can this project be divided into phases to accommodate budget and timing constraints? Yes No Current SiteDo you feel your current site promotes a favorable user experience? Yes No Why do you feel your current site promotes a favorable user experience?Why don't you feel your current site promotes a favorable user experience?What specific areas of your current site do you feel are successful and why are they successful?What shortcomings exist with the current site?What three things would you change on the site today if you could?Have you conducted usability tests or gathered visitor feedback for your current site? Yes No How long ago did you conduct usability tests or gathered visitor feedback for your current site and what were the findings.Is it important to maintain your current look and feel, logo, and branding? Yes No Reasons for RedesignWhat are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)?What are your primary online business objectives with the site redesign?What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.)Please discuss both long-term and short-term goals for the site.What is the main business problem you hope to solve with the site redesign?How will you measure the success of the solution?What existing strategy (both on and offline) is in place to meet the new business objectives? Audience/Desired ActionDescribe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)What is the primary “action” the site visitor should take when coming to your site (make a purchase, become a member, search for information)?What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis?How do you measure site usage?Do you forecast usage to increase after the site launch and by how much? PerceptionUse a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.)Is this different than the current image perception? Yes No How is your company currently perceived offline?Do you want to carry the same kind of message through your website? Yes No How does your company differentiate itself from competitors?Do you think your current audience differentiates you from your competition? Yes No Please list some competitor URLs.List the URLs of any sites you find compelling and what you specifically do you like about these sites? ContentWill this site use existing content from the current site? Yes No What is the source and who is responsible for approval which content will be moved over from the current site?Who will be responsible for creating the content for the website?Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)How will the content of this site (along with functionality and navigation) expand or differ from your current site?Do you already have a sitemap or outline for the proposed redesign? TechnologyWhat is your target platform and browser? PC – Modern Versions of Internet Explorer (after IE9) PC – Chrome (latest version) PC – Firefox (latest version) Mac – Safari (latest version) Mac – Chrome (latest version) Mac – Chrome (latest version) IOS (latest version) Android (latest version) Do want a "mobile specific" version of the site? Yes No Will a "responsive" site that responds to device width be sufficient? Yes No Do you already offer secured e-commerce transactions online? Yes No Do you need to offer secured e-commerce transactions on your website? Yes No Will you need to clients to make appointments on your site? Yes No Do you need to have HIPAA compliant intake forms integrated in to your site? Yes No Will you require other specific programming needs (such as personalization or search capability)? Yes No What other specific programming needs (such as personalization or search capability) will you need? Marketing/UpdatingHow do most people find out about your current website?What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offlineWhat methods of distributing the URL already exist within the company on and offlineBriefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?Do you have an existing or planned marketing strategy in mind to promote this site redesign? Yes No What is is existing or planned marketing strategy to promote the site redesign?Do you intend to keep the site updated? Yes No Who is responsible for updating and providing content? Additional Notes/CommentsPlease take as much space as you need.